SmartCapitalist.com

Automated Apartment Pricing Technology

Wednesday, June 28, 2006
Typically apartments are priced by property managers who will probably not want to raise rents at a fast rate, because they would risk vacancies. These managers will be hesitant even when they see signs that show that prices could go up at a much higher rate.

To take some of the guesswork out of this process, a company called M/PF YieldStar created a product that helps with the valuation of apartment prices. They call this product their “Price Optimizer.” It is a web based app that allows users to login and enter details about their properties. It will then calculate demand for the property, and return pricing to the user. These prices are much more reflective of market demand than typical slow increases or decreases, which will cause property managers to be more on top of the market than their competitors.

There were a few points for writing about this. One is that it may of course be helpful for you if your in the business of property management. However, this product also shows a good example of a company that has found a niche and developed web based software to profit off of this niche. From a Web Marketer point of view, you can see how they offer a clear benefit from their service to their users, and how they profit off of it.

Comments